Savage Services
I worked with this logistics and materials handling company for several years, helping them with deliverables ranging from benefits mailers to whitepapers to video scripts.
The client has a strong brand but a fairly technical voice—with everything I did, I preserved branding and accuracy but tried to make the copy as human as possible.
For the company’s annual open enrollment materials, the art director and I would concept together, thinking of ideas that could be eye-catching but still on-brand.
As an industrial client, most communications were B2B—but we worked hard to make sure that didn’t mean boring, as well.
The art director made the visuals in a video about using Savage’s design services eye-catching and energetic, and I made sure the script was accurate, clear, and inviting.
Other communications included white papers, brochures, and more.
